CREATIVITY IN VISUAL ART
1. INTRODUCTION
Man is different from other animals because of his ability to think. He can think about future and
can draw plans for the times to come. He can adapt himself to the changing environment and has
also got the capacity and power to change the world, because nature has given to man an invaluable
gift of creativity in abundance.
2. WHAT IS CREATIVITY?
Creativity involves breaking out established pattern to look at things in a different way. Anyone
can make the simple complicated. Creativity is making the complicated simple. Creativity is the
ability in man to bring something new into existence. It is closely linked with imagination which
involves dreaming dreams and seeing vision. Everyone is struggling with his world – to make
sense out of nonsense, meaning out of meaninglessness, music out of silence, order out of disorder,
and form out of chaos. Creativity is characterized by intensity of awareness, a heightened
conscious.
3. CREATIVITY IN VISUAL ART
Latest research in education and psychology has found that creative work is the result of a magical
combination of intuition and experience. Creative process in visual art is a dynamic relationship through which an individual is engaged in putting together objects and ideas that are outside him.
He manipulates elements of design i.e. lines, colours and forms and organizes them in relation to
his perception, sensitivity and understanding of product. Creative work in Visual art is
characterized by novelty, originality, or imagination. Original work is work that has not been done
before, something novel. Imagination in Visual art, the ability to form a mental image of
something, is the process by which people get ideas about subject. Ideas in art can be considered
original if they are not produced previously. An idea can be original in the sense that you have
never thought of it before. Originality in idea on higher level is that no one has ever thought of it
before. Just because it’s an original idea to you doesn’t mean it is original to everyone. Originality
in visual art should be universal.
Creative experience through the visual art offers satisfaction and fulfilled through aesthetic
perception. Creative process cannot be experienced simply by making something with art
materials, nor can it be achieved merely by knowing information about the visual art. Creativity is
focused on process not on product. It is a journey and retains a sense of adventure as we go along.
The person who creates meaningful visual images in his work does so because of his ability to
relate himself in terms of the things he sees, the ideas he has heard about these same things, and
the materials he uses to give aesthetic form to his own ideas.
4. REQUIREMENT OF CREATIVITY
Creative work is the result of a magical combination of intuition and experience. People who are
creative are turned in to their world – they harbor an incredible mix of experiences, ideas and
personal observations. Successful Painters or Ad Maker are those who are interested in life around
them. These experiences become their “idea bank”. Intuitions involve insight and hunches rather
than reasoning. Creative artists whether painters or ad makers use their reservoir of experience to
fuel the intuitive process. For an example Piyush Pandey (Executive Chairman & National
Creative Director, Ogily & Mather) created a wonderful television commercial for Fevicol product
where he used the background of the desert of Rajasthan and regional dialect and music to convey
the massage to mass. This concept broke with old ways of doing and seeing things and thinking
about things. Piyush Pandey says that sometimes creative ideas come from out of blue and not just
by sitting in the AC room.
Development of creativity needs favorable environment, sharp observation and has a power of
breaking the set of rules. A seed can grow into a plant only when suitable environmental conditions
are there; similarly, if suitable environment conducive to the development of creative potential
surrounds, creativity can develop to the maximum in the field of visual art with help of
imagination.
It is a matter of common observation in visual art or may be in other subjects also that children
come to school with lot of curiosity and enthusiasm which are lost gradually as they proceed
through education system at higher level (university level). All children have the gift of
imagination. This can be seen in their drawing and painting when free expression is permitted. Children are active by nature and would like to explore their environment and participate in
activities if these are organized. Sitting quietly in the class imposes a kind of burden on them but
activities in visual art unfold the child’s creativity.
Visual art not only encourages creative expression but also provides a suitable outlet as a refuge
from pent-up feelings and emotions. If the approach is correct, this will not only help the students
remember the facts better but also make visual art education a wonderful creative outlet for them
at every level of education.
5.AIM OF CREATIVITY IN VISUAL ART
The creative process does not aim to create only “BEAUTY” in the visual art in ordinary sense.
Beauty in visual art is only a secondary by product of value and purpose of creative experience.
Fulfillment and self-realization are the central purposes of the individual who is absorbed in the
action with an art medium.
Various forms of Visual art help the student to explore various means of communication (verbal
and nonverbal). It encourages the student to express in his way, sharpen his senses through keen
observation of the surroundings, and discover his preferences through exposure to a variety of
materials and media of expression. He discovers himself in the process of visual art, identifying
the personal form of expression and become aware of his own environment.
We need new concepts in government and administration, education and health care, crime
prevention, and protection of environment. Visual art with the help of creativity can create new
forms, new patterns and new symbols which can solve the visual problems. These new concepts
demand creativity and visual art can unfold the creativity at maximum optimal level. Therefore
creativity in visual art can play important part in building a new society.
Keywords
Creativity,
Visual art communication,
Nature,
originality,
Intellectual abilities,
Creative
experience,
Aesthetic.
Published By
Dr. Bijender Singh Chauhan, “Creativity in Visual Art.” International Journal
of Research – Granthaalayah, Vol. 3, No. 1(2015): 37-40.
https://www.facebook.com/granthaalayah
http://granthaalayah.com
INTERNATIONAL JOURNAL OF RESEARCH -GRANTHAALAYAH
1. INTRODUCTION
Man is different from other animals because of his ability to think. He can think about future and
can draw plans for the times to come. He can adapt himself to the changing environment and has
also got the capacity and power to change the world, because nature has given to man an invaluable
gift of creativity in abundance.
2. WHAT IS CREATIVITY?
Creativity involves breaking out established pattern to look at things in a different way. Anyone
can make the simple complicated. Creativity is making the complicated simple. Creativity is the
ability in man to bring something new into existence. It is closely linked with imagination which
involves dreaming dreams and seeing vision. Everyone is struggling with his world – to make
sense out of nonsense, meaning out of meaninglessness, music out of silence, order out of disorder,
and form out of chaos. Creativity is characterized by intensity of awareness, a heightened
conscious.
3. CREATIVITY IN VISUAL ART
Latest research in education and psychology has found that creative work is the result of a magical
combination of intuition and experience. Creative process in visual art is a dynamic relationship through which an individual is engaged in putting together objects and ideas that are outside him.
He manipulates elements of design i.e. lines, colours and forms and organizes them in relation to
his perception, sensitivity and understanding of product. Creative work in Visual art is
characterized by novelty, originality, or imagination. Original work is work that has not been done
before, something novel. Imagination in Visual art, the ability to form a mental image of
something, is the process by which people get ideas about subject. Ideas in art can be considered
original if they are not produced previously. An idea can be original in the sense that you have
never thought of it before. Originality in idea on higher level is that no one has ever thought of it
before. Just because it’s an original idea to you doesn’t mean it is original to everyone. Originality
in visual art should be universal.
Creative experience through the visual art offers satisfaction and fulfilled through aesthetic
perception. Creative process cannot be experienced simply by making something with art
materials, nor can it be achieved merely by knowing information about the visual art. Creativity is
focused on process not on product. It is a journey and retains a sense of adventure as we go along.
The person who creates meaningful visual images in his work does so because of his ability to
relate himself in terms of the things he sees, the ideas he has heard about these same things, and
the materials he uses to give aesthetic form to his own ideas.
4. REQUIREMENT OF CREATIVITY
Creative work is the result of a magical combination of intuition and experience. People who are
creative are turned in to their world – they harbor an incredible mix of experiences, ideas and
personal observations. Successful Painters or Ad Maker are those who are interested in life around
them. These experiences become their “idea bank”. Intuitions involve insight and hunches rather
than reasoning. Creative artists whether painters or ad makers use their reservoir of experience to
fuel the intuitive process. For an example Piyush Pandey (Executive Chairman & National
Creative Director, Ogily & Mather) created a wonderful television commercial for Fevicol product
where he used the background of the desert of Rajasthan and regional dialect and music to convey
the massage to mass. This concept broke with old ways of doing and seeing things and thinking
about things. Piyush Pandey says that sometimes creative ideas come from out of blue and not just
by sitting in the AC room.
Development of creativity needs favorable environment, sharp observation and has a power of
breaking the set of rules. A seed can grow into a plant only when suitable environmental conditions
are there; similarly, if suitable environment conducive to the development of creative potential
surrounds, creativity can develop to the maximum in the field of visual art with help of
imagination.
It is a matter of common observation in visual art or may be in other subjects also that children
come to school with lot of curiosity and enthusiasm which are lost gradually as they proceed
through education system at higher level (university level). All children have the gift of
imagination. This can be seen in their drawing and painting when free expression is permitted. Children are active by nature and would like to explore their environment and participate in
activities if these are organized. Sitting quietly in the class imposes a kind of burden on them but
activities in visual art unfold the child’s creativity.
Visual art not only encourages creative expression but also provides a suitable outlet as a refuge
from pent-up feelings and emotions. If the approach is correct, this will not only help the students
remember the facts better but also make visual art education a wonderful creative outlet for them
at every level of education.
5.AIM OF CREATIVITY IN VISUAL ART
The creative process does not aim to create only “BEAUTY” in the visual art in ordinary sense.
Beauty in visual art is only a secondary by product of value and purpose of creative experience.
Fulfillment and self-realization are the central purposes of the individual who is absorbed in the
action with an art medium.
Various forms of Visual art help the student to explore various means of communication (verbal
and nonverbal). It encourages the student to express in his way, sharpen his senses through keen
observation of the surroundings, and discover his preferences through exposure to a variety of
materials and media of expression. He discovers himself in the process of visual art, identifying
the personal form of expression and become aware of his own environment.
We need new concepts in government and administration, education and health care, crime
prevention, and protection of environment. Visual art with the help of creativity can create new
forms, new patterns and new symbols which can solve the visual problems. These new concepts
demand creativity and visual art can unfold the creativity at maximum optimal level. Therefore
creativity in visual art can play important part in building a new society.
Keywords
Creativity,
Visual art communication,
Nature,
originality,
Intellectual abilities,
Creative
experience,
Aesthetic.
Published By
Dr. Bijender Singh Chauhan, “Creativity in Visual Art.” International Journal
of Research – Granthaalayah, Vol. 3, No. 1(2015): 37-40.
https://www.facebook.com/granthaalayah
http://granthaalayah.com
INTERNATIONAL JOURNAL OF RESEARCH -GRANTHAALAYAH
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